You may be thinking that your business has been doing just fine without a website and that having one may not make that big of a difference. You know the importance of having an online presence but does your business really need a website?

Here are 5 reasons you should keep in mind when deciding whether to invest in a website for your business! 👊

1. A Website Improves Customer Service

With a website, customers can reach you with just a few clicks. Features such as a contact form, live chat or a booking system make it even easier for them to connect with you.

More and more businesses are moving towards customer service using AI tools like AI chatbots and phone receptionists to improve the quality of the customer experience and save their business time and money.

2. It Increases Your Visibility And Reach

With over 4.5 billion active users worldwide, a majority of these access the internet using a mobile phone. Without a website you may not even be visible to these people and potentially be losing out on revenue for your business.

While word-of-mouth referrals are great, a website can open the door to a much wider audience. Imagine attracting customers from nearby towns or even other countries.

3. It Is Essential For Local Businesses

The following stats show why a website is essential for any local business.

• 97% of users searched online to find a local business

• A purchase follows 28% of all local searches

• 70% of consumers will visit a store based on information they found online

• "Near me" local searches grew by 136% last year

Without a website your business is missing out on these potential customers.

4. It Makes You Look More Professional

Would you trust a business that doesn't have a website? It acts as a digital storefront, showing customers you're legitimate and serious about what you do. A Facebook page alone might get you by, but customers don't know who is behind a Facebook page, since anyone can set one up.

With a website, you show that you have invested in your business and are not a scam.

5. It's a 24/7 Marketing Tool For Your Business

Your website never closes and is there after closing hours for customers to find out more about your business and to answer their questions. Not having one is making it hard for customers to enquire with you during non-business hours. Having a simple contact form allows them to submit a message and allows you, the business owner, to get back to them during business hours.

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